Chief Marketing Officer
The Esplanade Co Ltd
CMO Exchange Agenda Day 2 - 23 July 2018
Monday, July 23rd, 2018
9:15 AM Panel Discussion: Internal Change Management - How to Drive People Part of Digital Marketing Transformation
· How to change people’s mindset, especially the frontline staff?
· Whose responsibility is it?
· What are the proved effective ways of communicating and learning to upskill staff?
· How to create a collaborative and innovative working culture?