CMO Exchange Agenda Day 3 - 24 July 2018

8:00 am - 8:50 am Breakfast & Registration

Breakfast & Registration 

8:50 am - 9:00 am Chair’s opening

DIGITAL SUCCESS STORIES

9:00 am - 9:30 am Case Study : Blockchain in Context of Insurance Sector

Zia Zaman, Chief Innovation Officer,MetLife Asia
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Zia Zaman

Chief Innovation Officer
MetLife Asia

9:30 am - 10:00 am One-to-One Business Meetings

10:05 am - 10:35 am One-to-One Business Meetings

9:30 am - 10:10 am Think Tank 4 (40 minutes) : How to Develop A successful Integrated Marketing Strategy

10:40 am - 11:10 am Case Study for Mobile Marketing – Creating Seamless Mobile Experiences that Matter

Richa Goswami, Asia Pacific Head of Digital for Consumer Healthcare Businesses,Johnson & Johnson
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Richa Goswami

Asia Pacific Head of Digital for Consumer Healthcare Businesses
Johnson & Johnson

11:10 am - 11:40 am One-to-One Business Meetings

11:45 am - 12:15 pm One-to-One Business Meetings

11:25 am - 12:05 pm Think Tank 5 (40 minutes) - Content Marketing : Challenges and Solutions

12:20 pm - 1:10 pm Networking Lunch

FUTURE EXCELLENCE

·         The changing role of CMOs –What to expect in future?
·         What innovations can we add to marketing strategies  for better customer experience
·         Regional and international  data regulations (GDPR)– implications for Marketing 
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Robin Seow

Head of Global Marketing in Group Enterprise
Singtel

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Saurabh Singhal

Head of Marketing, Asia Pacific and Japan
Jabra Singapore

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Alvin Neo

Chief Marketing Officer
IHH Healthcare/Parkway Pantai

ROUNDTABLE DISCUSSIONS

1:50 pm - 2:50 pm Roundtable 1 : Effective Ways of Working with Digital Marketing Agencies

·         How to choose the right digital marketing agency to give you the best bang for your buck
·         What are key issues along the journey
·         How to turn agencies into valuable business partners in digital transformation 

1:50 pm - 2:50 pm Roundtable 2: How to Attract and Retain Digital Talents

·         What are the effective ways of sourcing the right talents?
·         What are their expectations?
·         How to keep them?

2:50 pm - 3:00 pm Chair’s Closing Remarks & End of CMO Exchange Asia!