CMO Exchange Agenda Day 3 - 24 July 2018
8:00 am - 8:50 am Breakfast & Registration
Breakfast & Registration
8:50 am - 9:00 am Chair’s opening
DIGITAL SUCCESS STORIES
9:30 am - 10:00 am One-to-One Business Meetings
10:05 am - 10:35 am One-to-One Business Meetings
9:30 am - 10:10 am Think Tank 4 (40 minutes) : How to Develop A successful Integrated Marketing Strategy
10:40 am - 11:10 am Case Study for Mobile Marketing – Creating Seamless Mobile Experiences that MatterRicha Goswami - Asia Pacific Head of Digital for Consumer Healthcare Businesses, Johnson & Johnson
Richa GoswamiAsia Pacific Head of Digital for Consumer Healthcare Businesses
Johnson & Johnson
11:10 am - 11:40 am One-to-One Business Meetings
11:45 am - 12:15 pm One-to-One Business Meetings
11:25 am - 12:05 pm Think Tank 5 (40 minutes) - Content Marketing : Challenges and Solutions
12:20 pm - 1:10 pm Networking Lunch
1:10 pm - 1:50 pm CMO Panel : The Future of Marketing – Getting Ready for the Challenges AheadRobin Seow - Head of Global Marketing in Group Enterprise, Singtel
Saurabh Singhal - Head of Marketing, Asia Pacific and Japan, Jabra Singapore
Alvin Neo - Chief Marketing Officer, IHH Healthcare/Parkway Pantai
· The changing role of CMOs –What to expect in future?
· What innovations can we add to marketing strategies for better customer experience
· Regional and international data regulations (GDPR)– implications for Marketing
Robin SeowHead of Global Marketing in Group Enterprise
Saurabh SinghalHead of Marketing, Asia Pacific and Japan
Alvin NeoChief Marketing Officer
IHH Healthcare/Parkway Pantai
1:50 pm - 2:50 pm Roundtable 1 : Effective Ways of Working with Digital Marketing Agencies
· How to choose the right digital marketing agency to give you the best bang for your buck
· What are key issues along the journey
· How to turn agencies into valuable business partners in digital transformation
1:50 pm - 2:50 pm Roundtable 2: How to Attract and Retain Digital Talents
· What are the effective ways of sourcing the right talents?
· What are their expectations?
· How to keep them?