CMO Exchange Agenda Day 2 - 23 July 2018

7:30 am - 8:30 am Breakfast & Registration

8:30 am - 8:45 am Chairman’s Opening Remarks

DRIVING ROI

8:45 am - 9:15 am Opening Keynote: Driving Business Growth – How Should CMOs Deal with the Fast Evolving Market in Today’s World?

·         The new challenges posed by digital transformation that keeps CMOs awake at night
·         Integration of data, technology, media and creative marketing – how to stay ahead of competition?
·         Skill gaps in using marketing technologies
·         Alignment in understanding of business goals among project teams and external partners

9:15 am - 9:55 am Panel Discussion: Internal Change Management - How to Drive People Part of Digital Marketing Transformation

Eunice Yap - Chief Marketing Officer The Esplanade Co Ltd
Miroslav Hlavac - Chief Marketing and Strategy Officer Home Credit Indonesia
·         How to change people’s mindset, especially the frontline staff?
·         Whose responsibility is it?
·         What are the proved effective ways of communicating and learning to upskill staff?
·         How to create a collaborative and innovative working culture?
img

Eunice Yap

Chief Marketing Officer
The Esplanade Co Ltd

img

Miroslav Hlavac

Chief Marketing and Strategy Officer
Home Credit Indonesia

10:00 am - 10:30 am One-to-One Business Meetings

10:35 am - 11:05 am One-to-One Business Meetings

11:10 am - 11:40 am One-to-One Business Meetings

10:35 am - 11:15 am Think Tank 1 (40 minutes): How to Increase Conversion Rate with Digital Marketing Tools

Arnab Ganguly - Group Head of Digital, Analytics & ECRM Kanmo Retail Group
img

Arnab Ganguly

Group Head of Digital, Analytics & ECRM
Kanmo Retail Group

DATA AND TECHNOLOGY

11:45 am - 12:30 pm Masterclass 1 (45 Minutes): Data and Analytics for Actionable Insights

Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that help your marketing efforts become more successful. So how do you incorporate data-driven marketing into your business and start reaping the benefits?

11:45 am - 12:30 pm Masterclass 2 (45 Minutes): Integrated Digital Approaches Using Cloud Marketing

Cloud marketing will only become more common as we begin to use the internet in more and more areas of our lives. Whether it is a major retailer or a small mechanics shop, all businesses will need to expand and sharpen their online presence if they want to remain relevant to their customers. Understand how to develop an effective cloud marketing strategy and success stories. 

12:30 pm - 1:00 pm Harnessing the Powers of AI for Marketing –Tapping into Predictive Analytics for Effective Decision Making

·         What is it and how it works
·         Case studies on how it applies in decision making
·         Suggestions and conclusion

1:00 pm - 2:00 pm Networking Lunch

Networking Lunch

ROUNDTABLE DISCUSSIONS

2:00 pm - 2:50 pm Roundtable 1 Augmented Reality (AR)for Marketing Campaign

Roundtable 1
Augmented Reality (AR)for Marketing Campaign

2:00 pm - 2:50 pm Roundtable 2 Digital Infrastructure Issues and Solutions

2:00 pm - 2:50 pm Roundtable 3: How Blockchain is Disrupting Digital Marketing

2:50 pm - 3:20 pm One-to-One Business Meetings

3:25 pm - 3:55 pm One-to-One Business Meetings

2:50 pm - 3:30 pm Think Tank 2 (40 minutes): Right Metrics for an Omni Channel Customer

4:00 pm - 4:30 pm Chatbot for Customer Experience: How to Optimize Implementation and Elevate Returns

4:30 pm - 5:00 pm One-to-One Business Meetings

5:05 pm - 5:35 pm One-to-One Business Meetings

4:30 pm - 5:10 pm Think Tank 3 (40 minutes) : How to Gather and Use Consumer Insights

5:40 pm - 5:50 pm Chairman’s Closing Remarks for Day One

5:50 pm - 6:50 pm Networking Drinks

Networking Drinks

7:00 pm - 8:30 pm Dinner

Dinner