CMO Exchange Agenda Day 2 - 23 July 2018
7:30 am - 8:30 am Breakfast & Registration
8:30 am - 8:45 am Chairman’s Opening Remarks
8:45 am - 9:15 am Opening Keynote: Driving Business Growth – How Should CMOs Deal with the Fast Evolving Market in Today’s World?
· The new challenges posed by digital transformation that keeps CMOs awake at night
· Integration of data, technology, media and creative marketing – how to stay ahead of competition?
· Skill gaps in using marketing technologies
· Alignment in understanding of business goals among project teams and external partners
9:15 am - 9:55 am Panel Discussion: Internal Change Management - How to Drive People Part of Digital Marketing TransformationEunice Yap - Chief Marketing Officer The Esplanade Co Ltd
Miroslav Hlavac - Chief Marketing and Strategy Officer Home Credit Indonesia
· How to change people’s mindset, especially the frontline staff?
· Whose responsibility is it?
· What are the proved effective ways of communicating and learning to upskill staff?
· How to create a collaborative and innovative working culture?
Eunice YapChief Marketing Officer
The Esplanade Co Ltd
Miroslav HlavacChief Marketing and Strategy Officer
Home Credit Indonesia
10:00 am - 10:30 am One-to-One Business Meetings
10:35 am - 11:05 am One-to-One Business Meetings
11:10 am - 11:40 am One-to-One Business Meetings
10:35 am - 11:15 am Think Tank 1 (40 minutes): How to Increase Conversion Rate with Digital Marketing ToolsArnab Ganguly - Group Head of Digital, Analytics & ECRM Kanmo Retail Group
DATA AND TECHNOLOGY
11:45 am - 12:30 pm Masterclass 1 (45 Minutes): Data and Analytics for Actionable Insights
Data can reveal the strengths and weaknesses of every part of your business, allowing you to make strategic decisions that help your marketing efforts become more successful. So how do you incorporate data-driven marketing into your business and start reaping the benefits?
11:45 am - 12:30 pm Masterclass 2 (45 Minutes): Integrated Digital Approaches Using Cloud Marketing
Cloud marketing will only become more common as we begin to use the internet in more and more areas of our lives. Whether it is a major retailer or a small mechanics shop, all businesses will need to expand and sharpen their online presence if they want to remain relevant to their customers. Understand how to develop an effective cloud marketing strategy and success stories.
12:30 pm - 1:00 pm Harnessing the Powers of AI for Marketing –Tapping into Predictive Analytics for Effective Decision Making
· What is it and how it works
· Case studies on how it applies in decision making
· Suggestions and conclusion
1:00 pm - 2:00 pm Networking Lunch
2:00 pm - 2:50 pm Roundtable 1 Augmented Reality (AR)for Marketing Campaign
Augmented Reality (AR)for Marketing Campaign
2:00 pm - 2:50 pm Roundtable 2 Digital Infrastructure Issues and Solutions
2:00 pm - 2:50 pm Roundtable 3: How Blockchain is Disrupting Digital Marketing
2:50 pm - 3:20 pm One-to-One Business Meetings
3:25 pm - 3:55 pm One-to-One Business Meetings
2:50 pm - 3:30 pm Think Tank 2 (40 minutes): Right Metrics for an Omni Channel Customer
4:00 pm - 4:30 pm Chatbot for Customer Experience: How to Optimize Implementation and Elevate Returns
4:30 pm - 5:00 pm One-to-One Business Meetings
5:05 pm - 5:35 pm One-to-One Business Meetings
4:30 pm - 5:10 pm Think Tank 3 (40 minutes) : How to Gather and Use Consumer Insights
5:40 pm - 5:50 pm Chairman’s Closing Remarks for Day One
5:50 pm - 6:50 pm Networking Drinks
7:00 pm - 8:30 pm Dinner